Companies post ghost jobs to build talent pools, signal growth to investors, or manipulate employees into feeling replaceable — none of which benefits the people applying. The most common motives are: building a passive talent pool to avoid urgent hiring costs later; appearing to grow to satisfy investor or board expectations; benchmarking salaries and skills in the market without committing to a hire; and keeping recruiters busy or justifying headcount in HR departments.
Some ghost jobs start as genuine openings that get put on hold due to budget changes, leadership restructures, or hiring freezes — but the posting is never removed. The result is identical from a candidate perspective: wasted effort with no outcome.
The practice disproportionately harms candidates who are actively unemployed, those making career transitions, and early-career professionals who invest the most time per application.
A December 2024 analysis by Stack Overflow Blog found a more troubling motive: 62% of companies posting ghost jobs did so specifically to make existing employees feel replaceable, and 43% cited “performing economic optimism” — maintaining a facade of growth for investors or customers. Perhaps most revealing, 70% of hiring managers surveyed said they believe posting fake jobs is morally acceptable. That normalisation is why the practice persists at scale despite the real cost to job seekers.